The third of the Ten Virtues of Maat is steadfastness—sticking with someone or something until it’s completed. You can control your thoughts and your actions, but if you have no steadfastness—stick-to-it-iveness—you will never fulfill your destiny as a successful entrepreneur.
Steadfastness is the stuff of character that refuses to quit, become discouraged, or otherwise abandon the dream of succeeding in whatever business you have chosen. Life is hard and business is harder. There are no quick fixes or easy roads to the kind of success that lasts over a long period.
Just as studies have shown that people who win big lottery amounts are broke within a year after, in the same way, a quick business financial gain—with no more effort put into it than the “luck of the draw”—will always end in business failure. Any business you enter must be nurtured over the long haul by your attention to detail, excellent customer relations, and provision of superior goods and/or services.
Another element of steadfastness is planning beyond the moment to the future. While you are delivering excellence to your customers today, you must study today how you will exceed your customers’ expectations tomorrow. You must constantly improve your product or service and consider your customers’ needs past the particular product or service you are currently offering. Thus, steadfastness is not only “hanging in there” for today, but also planning improvements and upgrades for tomorrow.
The same steadfastness that keeps you from quitting when times are difficult must keep you motivated to never stop improving yourself and the goods or services that your business offers.
I’m looking for hard-working, forward-thinking people of character who dare to see their life and business goals through to the end. If you can control your thoughts, control your actions, and have the tenacity that won’t allow you to quit, then contact me: you’re the kind of client I’m looking to help.
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