Clarify Your WHY!

 Many people talk about wanting to own their own business one day. Their reasons go from wanting to be their own boss to living the lifestyle to which they want to become accustomed. But most people who talk about owning their own business one day will never do more than talk about it.

People, who are serious about owning their own business, research different business opportunities, read up on the businesses they have an interest in, and begin the process of deciding which business is most compatible with who they are as people. This work of investigation that they do helps to focus their desire to own a business and to fuel their enthusiasm to find the right business to own.

This is the process that most business owners go through. They use their minds, they get the facts, and then they make a definite decision about which business option they will choose. What many people leave out of the process is an understanding of WHY they go into a specific business in the first place.

It has been estimated that 96% of all businesses started will fail within 10 years. With such an alarming statistic like this around, one wonders why anyone would go into business against such odds. If everyone who started a business believed that she or he had only a 4% chance of success, there would be no new businesses started and the economy would immediately grind to a halt.

However, people are going into business every day, going against the odds that they will probably fail. It would seem that the 4% who succeed in business over the long haul know something that the 96% don’t know—they know their WHY and it guides them to prosperity.

When you talk to successful business people, you will find that their WHY is greater than just wanting to make money or to become a millionaire. If the reason you are planning to go into business is just to make money, you will probably end up in the 96% failure group. Although earning money is important and necessary, it is not enough of a WHY to get you past the 96%.

Your WHY must come from inside you—it must be greater than merely making money. It must be so deeply thought through that it will sustain you in hard times and difficult circumstances. Your WHY must be so strong that it motivates you to get up every day, face the “no’s” and other rejections you will face, and yet empower you to get up the next day and the next day after that until your business blossoms, buds and thrives.

Knowing your WHY is so powerful that it will catapult you into success, regardless of the odds against you. So, invest the necessary time in thinking about your WHY and make sure it is large enough to see you through to success.