Pre-Suasion is the notion that there is a specific process of arranging an agreement in your idea “customer’s” mind even before your actual offer of the idea is made. It is a marketing concept related to the core message you are presenting to your idea “customer” that temporarily changes what is most important to her or him at that given moment. For example, if the person you’re trying to influence is busy or pre-occupied with other things of which you are aware, then your knowledge about, research on, and interest in those things could be the lever that shifts that person’s attention from them to you and what ideas you have to offer.
Another advanced idea “marketing” technique is to understand
the times and seasons when your idea “customers” are most likely to be amenable
to new ideas and change.
Studies have shown that people are more likely to change at
the beginning of the year, at the beginning of the month, and at the beginning
of the week.
Having this awareness under your belt will allow you to
think creatively about how, when, and under what specific circumstances you
will choose to “market” your ideas using pre-suasion.
The key to using Pre-suasion and the Seven Principles of Positive
Thought Leadership “Marketing” is developing yourself on the inside, so that
what you do is not manipulative, but is personally heart-felt and intended for
the good of your “customer.”
This requires that you invest in your own learning, gain
practical experience, and continue to stay on the path to Personal Expansion.
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