When you decide to go into business for yourself, you decide that you
want to actively control how much money you earn. Once you’ve made that
decision, you must decide what you are willing to give in exchange for your
desire to be your own boss.
There are only two commodities that you have to offer people: goods and
services. In either case you must give something in order to receive the money
you intend to earn. It should not surprise you that many people in business
give the least of themselves in order to gain the most for themselves.
But the secret to success and its companion—wealth—is not giving the
least, but giving the most. So, just what does giving the most mean? It means
giving everything you have to the business you choose, regardless of the
compensation you receive for your work.
This idea is a problem for business people who are not doing well in
their chosen field, but it explains what separates the barely surviving from
the abundantly thriving business person. The person who gives little only gets
little in return, while the one who gives much receives much in return.
It is the Law of Reciprocity—what
you give comes back to you in the same measure that you gave it except for one
big thing. When you give the least in order to be compensated for the most,
then you receive much less than you gave.
On the other hand, when you give more than what you expect to be
compensated for, you receive back much more that is pressed down, shaken
together and running over in abundance.
As you think about the goods and/or services that you will be offering people
in the business you choose to engage in, remember that you must give the best
of yourself to that business in order to succeed, grow and prosper.
The days of the mom and pop proprietary business are gone. Today any
business you engage in must be pre-programmed to grow larger, develop people
who can run it successfully, and provide you the opportunity to hand it off or
sell it later at a significant profit. This means that you should choose the
business you intend to own wisely, considering the future of its related
industry and the potential growth possibilities it offers.
You should also consider what that business brings to the table to make
people’s lives better. One of the greatest feelings you can have as a
successful business person is to know that while you are making profits, the
people you are serving through your business are benefitting from the goods or
services that you are providing.
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