The Primacy of Truth and Justice

Truth is reality in itself, not any perception of or reasoning about it. Its existence begins in spiritual form prior to its manifestation in material form. Anything that is not predicated upon truth is unreality—a lie.

That is why telling the truth to yourself first and then to family, colleagues and business associates is imperative for the virtuous entrepreneur who is seeking true wealth. Building relationships of trust demand truth as the foundation of trustworthiness. The only way a person will come to trust you is if they find that you always tell the truth, even if it hurts you.

When it comes to making critical decisions that will impact profits over long periods of time, wise business leaders look for trustworthy associates whom they know will tell them the truth and stand by their commitments.

There are many entrepreneurs who cut corners, promise more than they can deliver, and function based on their perception of taking advantage of others. They may appear to succeed over the short term, but eventually they are exposed as the untrustworthy, untruthful and unreliable people they really are.

Truth is a rare commodity that is found only in the virtuous entrepreneurs who love themselves to such an extent that they show love to others by fair dealing, win-win diplomacy and honest truth telling in business deals and in personal relationships.

Justice is God’s definition of what is right. It is not based on any partisan view or political persuasion, but rather on the Golden Rule. It is important for entrepreneurs who want to function in a virtuous manner to practice justice in all their business and interpersonal dealings.

In the realm of business, justice means that you commit that you will not enter any deal that is disadvantageous to any person or entity involved in the venture, and that no harm or disadvantage will come to the end users or consumers of the products or services that are produced by virtue of the deal. It means that all the details of the deal will be set forth fully in writing, and that pains are taken to make sure that everyone involved is clear about what work, activity, product or service is expected from each, and how, at what time and under what specific circumstances each will receive compensation for performance or no or limited compensation for non-performance.

The most direct way to ensure justice in a business deal is to create a Performance Contract that spells out clearly and succinctly what is to be done by whom, when, where and how it is to be delivered, and the consequences for both performance and non-performance. A properly written Performance Agreement will minimize to zero litigation and the waste of time and money that occurs when business partners disagree over the terms and conditions of a given deal.

The virtuous entrepreneur who commits to the primacy of truth, aligns with fair dealing, and functions with justice in all personal and business dealings will always gain true wealth and maintain financial security for a lifetime.